WE WANTED THE CROISSANT WE COULDN’T FIND

ATEL started at home. With three children who love croissants, weekends often meant trying to recreate that proper bakery moment without leaving the house.

The problem was that most bake-at-home pastries never quite delivered. Too small. Too dry. Too crisp. Never quite the soft, buttery, bakery-quality croissant we were actually craving.

So we decided to make one.

ATEL creates exceptional pastries designed to live in your freezer and bake beautifully whenever you want them — no proofing, no planning, no compromise.

ATEL is short for atelier: a workshop where craftspeople make their work.